How to create a personal brand that gets you fans.

Read time: 1 min 30 sec

When I started my Twitter journey, I thought personal branding was all about giving just-value content.

Everyone can write 10 copywriting tips; it’s just a Google search away.

The thing that makes a difference is the balance between value and personality.

And that’s what I learned from Dan Koe. Most of his content has 80% personality and 20% value.

But, Ratan, what should we post?

I got you, bro; I was in the same situation a few months ago.

Here is the complete roadmap of personality content that gets you fans.

There are three types of content:

1. That gets traffic to your profile.

2. That provides value to your followers.

3. That provide authority so that they stick longer.

If you nail these three, you, my boy, will get fans like Dan Bilzerian got girls.

How to get traffic

Now, how can you get traffic to your profile? Its simple: you have to share what forces people to visit your profile.

There are specific types of posts that help you do that:

1. Transformational posts

2. Brag/Flex posts

3. success/failure

4. Experiences

5. Stories

6. Events

   How to provide value

1. Tips and ticks posts

2. Motivational posts

3. Breakdown posts

4. Your strategies

How to build Authority

1. Case studies

2. Free/paid niche product

3. X Spaces

4. Client results

5. Testimonials

Now that X is more about volume, post three posts daily, each with target value, virality, and authority. Do this for 3–4 months, and you will be over 10k in no time.

That’s it for today, and if you want to grow your X account, my 1:1 mentorship program is for you.

Reply, “I want to grow.” (will be paid.)